We humans have a habit of believing what others believe, be it about anything. Whether it be a political opinion or a preference for products. And when the opinion or the product has created a hype in society, then we just go with it without doing a thorough research. If we talk particularly about cosmetics, apart from those who are in the industry, we do not pay much heed to the product or its composition.
Recently, a renowned cosmetic company named “Paula’s Choice” has been making news as it has been facing a class action lawsuit for misdirecting its customers, saying that its products are made in the USA and that its products are cruelty-free.
Paula’s Choice Class Action Settlement 2025
The lawsuit claims that the cosmetic company has been misleading its customers by mentioning things in their products that, when checked, were not true. First of all, the company labeled its product that they were made in the USA. For years, they marketed the same propaganda, and people believed that these products were entirely manufactured in the USA. Upon investigation, it was seen there were many ingredients that were foreign to the composition of the product.
Another acquisition was made by the public, which the company claimed that the products were cruelty-free free but in reality, the company was allowing animal testing for all its products.
In this article, we will talk in detail about the Paula’s Choice Class action settlement and how to claim. If you are one of the affected customers, read till the end of the article to have the complete information.
Paula’s Choice’s Cruelty-Free Class Action 2025 – Overview
| Article on | Paula’s Choice Class Action 2025 |
| Country | United States of America |
| Company | Paula’s Choice |
| Claimant | Affected users of Paula’s Choice |
| Category | Class Action |
| Payment Date | Not yet disclosed |
| Official settlement website | Not yet disclosed |
About the Company: Paula’s Choice
Paul’s Choice, owned by Paula Begoun, is a skincare company that was founded in 1995. The brand is a renowned skincare brand in the USA and has had many customers over the years. Originally, the brand is known for its products being backed by scientific formulas and being cruelty-free. The cosmetic company has always marketed its features to obtain the support and commitment of the consumers.
Some key features that the company claims are
- Formulas backed by science – the company claims that they have always emphasized research-based ingredients and formulas in their products.
- Awareness and Transparency – the brand says that all the information mentioned in their products is correct and that they value informed decisions. Therefore, they maintain transparency with their valued customers.
- Products are Cruelty-free – the products are not tested on animals
Now, many of their so-called claims have come into question when their products were tested thoroughly by the authorities. Let’s talk about the case now!
About the case
Attorneys of Hagens Berman have sued Paula’s Choice LLC in a nationwide class action and accused the cosmetic company has been submitting their products for animal testing and which has been in process since 2009. It started when the company started selling its products in China.
The lawsuit claims that the company has, over the years, falsely marketed its products as cruelty-free and gained many loyal customers through it, and has never tested on animals. The attorneys are also saying that many of the loyal customers would have purchased in the first place if they had known the fact.
The products are clearly labelled “Never Animal Tested” and also carry the certification label of Leaping Bunny. Their marketing strategy has made their customer believe the false claim, as many of them only relied on the product because of their cruelty-free nature. Along with this, the company also claims that their products are entirely made and manufactured in the USA, which is also a false claim.
In the initial days of December 2009, the company started selling many of their products (skin care) in mainland China, and in China, animal testing is essential for a product to pass.
Allegations of Animal Testing
In the year 2012, PETA surveyed and exposed many cosmetics brands that initially claimed that their products were cruelty-free but were selling their products in China, where it is required to perform animal testing before selling.
The lawsuit claims that Paula’s Choice smartly redirected their consumers to their Hong Kong site to show their Chinese website is closed, and they have stopped selling in China. But in reality, they were selling in China while testing their products on animals.
Different Types of Animal Testing
- Lethal Dose 50 – an acute toxicity test in which animals are given a dose of the chemical used in the product to test the effect. Most of the time,50% animals die in the process.
- Guinea Pig Maximization test – the chemical is put into a guinea pig to check the immunity and the reaction. The animal often faces intense pain and seizures.
- LLNA – In this, the chemical is applied to the surface of a rodent’s ears. Then the mice are killed, and the lymph node cells of their ears are analyzed.
Importance of the Lawsuit
This class action lawsuit will allow all the private citizens to either individually or collectively claim against the company. There are many such companies in the cosmetic field that are doing the same thing, as consumer are not aware of their laws. This case has shed light on how important to know your brand and its product thoroughly before blindly following its tactics. This will also create accountability in these cosmetics giants and will further help in stopping these kinds of malpractice.
As of now, the lawsuit is under review, and further details will be out for public when the lawsuit is approved. Keep in mind that in no case will any affected individual be asked to pay for claiming. No legal agency has the right to do so. If you are being asked to do so, make sure to file a complaint against the company or any individual.
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